Blog

What’s In a Name? Choosing a Domain Name

With businesses moving online in droves over the past few years, picking a domain name can be just as important of a task as picking your business name in the first place. So, what do you need to keep in mind when buying a domain name? Well, I’m glad you asked!

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What is Google Adwords and Why Do I Need It?

Advertising with Google Adwords is a no-brainer addition to your marketing plan. When considering where to spend your advertising dollars each month, many businesses are turning to pay-per-click options as a way to reach customers who are ready to purchase a product. Let’s break it down.

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Understanding the Customer Journey

Understanding the customer journey is critical in providing your contact with the resources they are looking for at the exact time they need them. By understanding what a customer is looking for, you can tailor your communication and marketing efforts to those specific needs, increasing your conversion rates significantly.

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Understanding Website Accessibility

What does it mean for a website to be accessible? Because people and their abilities are so diverse, many different practices fall under the umbrella of accessibility. The leading standard for accessibility practices is the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines.  WCAG guidelines are numerous, and they may not all be relevant…

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The Importance of Google My Business to Local Businesses

Google has dominated the search engine market for years, and that’s not likely to change anytime soon. It’s safe to say that the majority of customer research on the web starts with Google, and customers looking for a local business are no exception. Google has made it easy for small business owners to help customers…

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Why Your Small Business Needs a Blog

A blog is one of the most popular ways to publish on the internet, and the format has changed the way we create and consume media. If you run a business and you don’t have a blog, you may be missing out on a valuable opportunity. Read on to learn the benefits of publishing a…

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