What is Google Adwords and Why Do I Need It?

Advertising with Google Adwords is a no-brainer addition to your marketing plan. When considering where to spend your advertising dollars each month, many businesses are turning to pay-per-click options as a way to reach customers who are ready to purchase a product. Let’s break it down. 

What is Adwords? 

Straight from the mouth of Google, we get this straightforward overview of their Adwords product: “Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.”

What are the benefits of Adwords?

By focusing advertising dollars on this platform, you are able to reach potential customers who are actively searching for a product or service like yours on a search engine like Google, Bing, or Yahoo. They have an expressed need that they are looking for ways to solve– we are placing your business at the top of the search results for that need. 

Seems simple, why do I need help? 

It does seem simple, but while the platform itself is not the easiest to use, there are additional reasons it is a good idea to work with an experienced agency. 

  1. Research and keyword selection: An agency can help you navigate what keywords you should and should not be advertising with based on average cost per click, competition, and customer intent.
  2. Tracking: Advertising is only as good as the results you can see. Your agency will help you set up tracking with your website, so you can see just how many new customers are coming to your business from these efforts. 
  3. Reporting and Optimization: An agency will track your campaign’s performance, making adjustments to your ads, keywords, bidding, and so on to make sure your ads are continuously improving as they learn more about what tactics are succeeding with your clients. Your ads get stronger this way each month.

Increase web traffic, increase conversions, and connect with new customers who are ready to buy. You can explore Code & Color’s various digital marketing options here