Pay Per Click Advertising (PPC) is a form of digital advertising where you, the advertiser, publish an ad on a given online platform, but rather than pay a flat rate for the posting, you pay for each real click on the ad. The most popular networks for PPC are Google Ads and Bing Ads. Facebook Ads are also a network available for PPC on social channels.

So, you have a new website– congrats! Now that your business is online, it is important to think of your website as an extension of your brick-and-mortar business. On its own, it won’t do anything for you, you need to get people in the door to see what you have to offer! Let’s make a game plan to drive traffic to your site.

So, you have a new website– congrats! Now that your business is online, it is important to think of your website as an extension of your brick-and-mortar business. On its own, it won’t do anything for you, you need to get people in the door to see what you have to offer! Let’s make a game plan to drive traffic to your site.

You just launched your new website, but now what? A website is a tool to market your business, but let’s talk about how to best use that tool. This blog includes tips on how to best drive traffic to your site, help with search engine rankings, and more. Take a quick read and put your website to work for you!

We are often asked about the role social media plays for small businesses. Many of us use social media in our personal lives to connect with friends and family, celebrate together, stay connected over space and time, share news and events, and so much more– so why should our favorite businesses be any different?

With businesses moving online in droves over the past few years, picking a domain name can be just as important of a task as picking your business name in the first place. So, what do you need to keep in mind when buying a domain name? Well, I’m glad you asked!

Advertising with Google Adwords is a no-brainer addition to your marketing plan. When considering where to spend your advertising dollars each month, many businesses are turning to pay-per-click options as a way to reach customers who are ready to purchase a product. Let’s break it down.

Understanding the customer journey is critical in providing your contact with the resources they are looking for at the exact time they need them. By understanding what a customer is looking for, you can tailor your communication and marketing efforts to those specific needs, increasing your conversion rates significantly.

What does it mean for a website to be accessible? Because people and their abilities are so diverse, many different practices fall under the umbrella of accessibility. The leading standard for accessibility practices is the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines.  WCAG guidelines are numerous, and they may not all be relevant…

Google has dominated the search engine market for years, and that’s not likely to change anytime soon. It’s safe to say that the majority of customer research on the web starts with Google, and customers looking for a local business are no exception. Google has made it easy for small business owners to help customers…