Jonathan Fields, Project Manager
So, you’ve taken the plunge and invested in having a website built for your business. Everything during that process had an end goal: publishing day. You spent the time putting together the content, getting your pictures and video together, and even thinking through history and mission statements to show who you are throughout your new website.
But, now that it’s published and out there for the world to see, you’ve got to ask yourself one question: what’s next? Just like when you started your business, some common best practices come with being the proud owner of a new website. These can be unique to your industry, but I want to cover 5 things that should be at the top of your list to get the most out of your new investment:
- Setting up a Google My Business Profile: When it comes to getting found, both physically and digitally, this is an easy and important first step to take with the most commonly used search engine in the world. On your profile, you can include all of the details of your business, including physical location for Google Maps, contact information, business hours, what you offer, and, as expected, a link to your new website. With up to 86% of consumers relying on the internet to find a local business, and 76% of those people visiting a nearby business within a day of searching on their smartphone (Social Media Today), you want to make sure you claim this listing and update all the information.
- Social Media: While keeping mobile in mind, consider this number: 4.2 billion. That’s the number of active social media users around the world. (Hootsuite). What this number means is that your customers are looking to connect with your business on a personal level and social media is the avenue they’re choosing to do it on. While there are many benefits to engaging with your customers on social, it is importantly a tool to increase traffic to your website. On your profile and through posts, you are able to link out to the different pages on your site, highlight service and launch new products. Some of these posts should include….
- Blogging: If you’ve not considered starting a blog with your new website, hear me out: it is one of the best ways to naturally improve your ranking on search engines. Google’s goal is to provide the best, most accurate information that it can, so it’s constantly indexing the internet to find new information to help with this. Regularly blogging not only gives you an avenue to show your authority on what you do and continually engage with your customers, but it gives Google the new information it’s looking for. It is one of the key metrics they use to measure how valid a website is. In fact, back in 2017, Google pushed out a new algorithm called the Freshness Algorithm that focused on giving more importance to recent content in hopes to provide better information to its users. So consistent blogging would benefit you greatly.
- Ask for Google Reviews: This one ties in with your Google My Business profile but is a very important next step. Positive reviews help with the credibility of your business, but getting more reviews and engaging with customers will show Google that you are an active business that will give users a positive experience and improves your reputation in the eyes of their algorithm when people are looking for good, trustworthy businesses.
- Update Everything: This may sound like common sense, but you have multiple ways of communicating with your customers. If it has your contact information on it, it should have your new website on it. It’s the main reason people pick up a business card, flyer, etc. They want to know more and what better way to give them that info than to direct them to your website. This also goes for your digital interactions: be sure to update your email signature so you take up some space in their inbox, as well.
So, now that you have a plan of attack, make the most out of your new website and actively use it to bring in new customers! These simple steps can put you in the right direction to having a competitive edge in being found online.
Have you already taken these steps and are looking to take your website promotion to the next level? We here at Code & Color would love to set up a time to talk through your digital strategy and help in the areas of social media, pay-per-click, and more! Contact us today to schedule a free consultation.