Video Marketing: Why It’s Important

If you have been on social media you have probably noticed the massive loads of videos on your feeds. Well, that is for a specific reason. A successful method of content marketing is video marketing. Web FX states that “your customers are nearly 10 times more likely to interact with a video than a block of text.

What’s Video Marketing?

Video content marketing is what brands use when wanting to raise their platform online. Videos can be published through multiple platforms such as YouTube, Facebook, and Twitch, and many more. When formulating video marketing, it’s crucial to sit down and make a plan for what you want your video content to be for your business. A big win is that video content marketing has become easier and quicker than ever before. With numerous options, marketers can create videos without traditional editing and filming skills.

Video Content Suggestions

Within the video content space, there are multiple avenues you can venture down. With these different options, you can find a good balance with what you need for your marketing goals. 


If you are just starting out, stories are the place for you. Users can create stories on social media platforms like Facebook, Instagram, YouTube, or TikTok. These stories can be interactive, simplistic, and remarkably easy to create. Stories can speak directly to your audience. Additionally, they are cheap to make (a win for all). For stories to be effective, you’ll need to have (or be building) an audience on social media. This can help you effectively see your audience and see their behaviors.


Another way would be creating webinars. This is a long-form video method. If you are interested in gaining customers/clients and teaching them information or services this method is for you! Zippia explains that “60% of businesses use webinars to create loyal customers.” With these metrics alone, webinars can be an increased benefit to your business. Zippia also states that “At least 57% of webinar registrations come from email.” Email marketing and webinars are a great pair to generate a successful campaign. With various budgets and platforms, webinars are a great way to use video marketing for your business. 

Live Videos

Finally, live videos or streaming are also a great way to gain attention. Some platforms you can use are Twitch, Facebook, and YouTube. As per Statista, there are “158.2 million live stream viewers in the United States as of 2023. This number is set to reach 164.6 million by 2026.” The Social Shephard describes, “71% of B2B Marketers Use Video Marketing, While 66% of B2C Do” So both, B2B and B2C businesses can benefit from using this. With this growing tool, it could give you the advantage you’ve been looking for. 

The Benefits of Video Marketing

To stand out against your competitors, using video content will benefit your business. The most significant advantage is that you can create your own video style that increases your engagement with your products, services, and business. If I asked you what your favorite commercial or video ad is, most would spit something out immediately. 

Using that brand awareness and emotional appeal will be the first step in your video content journey. Playing around with this will establish what your consumers want and need from your brand. If you crack that code, video content will be a breeze. A report by Sprout Social found that 89% of customers said they prefer purchasing from brands they follow on social media. So, creating videos is an integral step even for small businesses. 

The Disadvantages of Video Marketing

Within marketing or really in all things life–there is a chance of something going wrong. Video content marketing is no exception to the clause. 

The biggest disadvantage of video marketing is that it can become costly and time-consuming if you aren’t strategizing well. Say you need to make 5 new videos in a week but feature different products or storylines with them. Where do you go from there? Some might automatically think this will take days to shoot, edit, and outline. A big player will be understanding the use of resurfacing different clips into multiple videos. 

Additionally, costly expenses linked to music, editing, and equipment can be necessary to create high-quality videos. Therefore, you need to establish your budget well to easily handle these challenges of an effective video advertising strategy.


As we have learned, you can start video content marketing for your business in many ways. From live streams, webinars, stories, and long or short videos–figuring out what works for you is the biggest challenge. Once you find your content methods and budget–working on video content marketing will become a breeze!

If you need more advice on how or where to start, contact Code & Color! We are always here to help you grow your brand.